Vokèra is a UK domestic and commercial heating brand owned by the Riello Group – part of the Carrier Corporation portfolio.
To support the launch of the new evolve boiler range, we ran a trade promotion within Affinity that incentivised installer sign-up and rewarded multiple installations of the new range.
We also included linked product incentives – Installing BeSMART thermostat with an evolve upgraded the standard warranty – which was managed through the Affinity installer programme.
In addition to free gas safe notification and automated warranty registration and warranty upgrades, fuel cards were used to reward every installation, and these were generated and dispatched to the installer by B&W automatically following product registration – no need to claim!
To facilitate this promotion within Affinity we had to change the rules engine within the platform so that it bypassed the standard points award.
The fuel card and warranty upgrade incentives were promoted within the main launch collateral with direct promotion to the installer by email and existing Affinity member communications.