Vokèra is a UK domestic and commercial heating brand owned by the Riello Group – part of the United Technologies Corporation (UTC) portfolio.
Historically the boiler market had been driven by one-off promotions to drive sales with installers. Not only was this inefficient it wasn’t building long-term value for the business.
In 2005 we proposed an approach whereby longer-term relationships could be formed with installers to build loyalty and advocacy in the brand, and at the same time building data, insight and greater control for Vokèra.
Our proposal included the development of a loyalty scheme using our proprietary online reward platform that could link installers with Vokèra products and promotions on a consistent basis, providing them the ability to earn points easily for every installation and redeem these for a range of rewards.
Vokèra Affinity was born and provided a one-stop digital environment for installers and over time has developed using our Deserve engine to become an ever more powerful business tool which now includes an integrated mobile app, Gas Safe notification integration (Saving the installer the fee) and automated warranty registration, all designed to save the installer and the homeowner time.
Ultimately Vokèra now have greater visibility and influence over their relationships with installers, whilst also providing invaluable data insight to steer and influence decision making within the business.
Our ongoing role includes: Strategic planning, scheme development and management, creation and deployment of promotions, rewards sourcing management and fulfilment and membership support.