Launching new products
using Facebook Live


Festool are a global manufacturer of high quality power tools, with 90 years of heritage, over 350 patents and 80 awards for both products and the company.

Festool came to us to deliver a series of live staged events on Facebook, in which they would demonstrate a new product and engage with their customers in real-time.

Each event was staged and run from our offices and has proved highly popular with Festool fans. Q&A interaction and multiple camera angles have been used to show every aspect of the products being demonstrated in close-up. Excellent levels of engagement and interaction have been achieved with more than 150 shares, 550 comments, 1,250 likes and over 154K views.


Facebook Live



3 Live broadcasts
Festool web page


Phil Beckley on set Facebook Live Sanding


Watch a Festool Facebook Live broadcast here