Festive social engagement
with the trades


Festool are a global manufacturer of high quality power tools, with 90 years of heritage, over 350 patents and 80 awards for both products and the company.

We were tasked with increasing social engagement with their established professional trade fan base during the festive period.

Using an advent calendar theme, we developed a #festool12tools responsive microsite which was supported by an animated series of 12 daily teaser Twitter and Facebook festive postings encouraging Festool fans to watch a video within the microsite and then answer a question about a different product each day to win that product.

Each day a winner was selected, with their details being posted within the microsite and online.

Over the 12-day period we received over 21,000 entries.



12 Days
13K Site visits
21K Entries
Festool Desktop