Bristan

Bristan are the biggest designer and producer of taps and showers for domestic and commercial use in the UK, with 1 in 4 British homes now using at least one Bristan product.

Following the success of the previous year’s F1 trade sales promotional campaign, Bristan decided to rerun the promotion for a second season.

Our brief was to keep costs to a minimum. So we evolved the creative so it focused on the plumber as the driver of the racing car.

Collateral included eye-catching plumber focused Point of Sale and branch briefing packs to support merchant counter staff.