Putting plumbers
in the driving
seat with Plumbase


Bristan are the biggest designer and producer of taps and showers for domestic and commercial use in the UK, with 1 in 4 British homes now using at least one Bristan product.

Bristan asked B&W to create a high-impact trade sales promotion with an F1 motor sport theme, encouraging plumbers to purchase from their core range of taps for the chance to win a range of exhilarating prizes whilst incentivising Plumbase merchants for their help.

Our execution included a range of print and digital assets which as well as an instant win scratch card which was given out to plumbers at point of purchase. The creative put the product in the hands of the plumber, and the plumber in the driving seat, and showed the support provided by pit crew representing the partnership between Bristan and Plumbase.


Bristan promotion brochures and scratch card