Employing 7,500 globally and with sales hitting EUR 1,327 million Wilo is a world leader in the manufacture of high-tech pumps and related water management systems.
Wilo wanted to increase brand awareness, UK market share and sales of 4 core products. They asked us to create a trade advertising campaign that would stand out from their conventional approach, to engage with plumbers and contractors.
Our approach took the features of each pump and associated these with natural performers. The key visual of an elephant, a piglet and a frog were selected to create differentiation, impact and standout whilst re-enforcing the value proposition of each product.