Siemens Security Products are a heritage technology brand specialising in security innovation, recently acquired by Vanderbilt Industries.
Siemens asked B&W to create a product launch campaign for a revolutionary new cloud-based IP Access Control Solution across Europe that would create new business opportunities for security partners and distributors, integrators and installers, whilst also creating awareness and demand with the end-user.
Our brief was to create and deploy a highly targeted multi-lingual multi-channel campaign to introduce and build awareness and deliver lead generation across the markets. Clarity of communication was key as it was crucial that the new system did not conflict with existing security systems being offered by Siemens.
Coordination and timing across the markets was also critical, as campaign delivery had to synchronise with central telemarketing and PR, that in turn had to align with the sales effort and product availability within each country.
What we delivered:
- Campaign creation and execution
- Campaign strategy
- Product naming
- Product identity
- Product photography
- Product presentation packs
- Product demo panels
- Advertising – print and online
- Sales literature
- Microsite – 10 languages
- How to videos
- Sales videos
- Postal DM
- Incentive sourcing and acquisition
- Data management and lead processing
- Product installation registration hosting