Driving trade sales
with merchant support


Global brand ROCKWOOL are a leading manufacturer of sustainable stone wool insulation systems to the construction industry.

We were asked by ROCKWOOL to help re-establish their market presence with builders’ merchants and tradesmen and as part of this to rationalise and refocus their identity within this channel.

In addition to the trade packaging redesign we developed a complete suite of PoS and sales support tools to promote the ROCKWOOL insulation range whilst providing the information needed by the tradesman at the point of product selection.

This included:

  • Outdoor banners
  • Bus-stops
  • Aisle-end posters
  • Demo day posters
  • Product range information leaflets & leaflet dispensers
  • Scanner bars
  • Pallet displays
  • Product towers

Additionally, we provided the field customer support team with in-branch demo day kits including: vehicle livery, pull-up banners, branded table cloths, branded gazebo, water repellence, fire safety and acoustic demo units.