Rockwool
A bold performance
guarantee
Global brand ROCKWOOL are a leading manufacturer of sustainable stone wool insulation systems to the construction industry.
ROCKWOOL were looking to take a bold step by bringing a new level of certainty to the roofing industry by offering a unique 30-year guarantee on their HARDROCK® Multi-Fix Dual Density roof board to their sales partners, which promised to maintain R-Value performance over three decades to their customers.
To support the discussions by the ROCKWOOL sales team, B&W designed, created and produced a high quality, highly-personalised and dual-branded presentation pack and leave behind, which included comprehensive details on the ROCKWOOL guarantee being offered. Each pack utilised the lambda symbol as a key element of the design, and included a personalised letter, literature, a mounted personalised guarantee certificate and a product sample.