Rockwool

Global brand ROCKWOOL are a leading manufacturer of sustainable stone wool insulation systems to the construction industry.

We were asked by ROCKWOOL to help re-establish their market presence with builders’ merchants and tradesmen and as part of this to rationalise and refocus their identity within this channel.

Following a research phase, we developed a design platform to include new product packaging across the whole trade range that met very specific production requirements.

This new design focuses on optimising the brand to achieve maximum standout and recognition ‘off the shelf’, whilst ensuring clear delivery of the key information required by the tradesman when making their product selection.

The design variants include clear use of product benefit iconography, colour categorisation and application guidance which works alongside pack dimensions and coverage details.

We have now extended this new design platform and direction across a range of PoS and channel support tools to maximise presence and recognition.