Rockwool

Global brand ROCKWOOL are a leading manufacturer of sustainable stone wool insulation systems to the construction industry.

Jewson Live, is a two-day event at the NEC for Jewson branch managers and their trade customers. This event provided the ideal opportunity for ROCKWOOL to showcase, educate and promote their products, with the #ROCKWOOLOrigins campaign having provided the canvas to talk direct with customers to explain where stone wool begins and how it evolves into high performing thermal, sound and fire safety insulation that is long lasting and easy to install and sell.

Our brief was to a deliver a high impact but cost-efficient stand with rock at its core, whilst including a range of bespoke live product demonstrations and sales incentives to ensure audience engagement.