Boori are a global nursery furniture manufacturer with operations in Australia, China and the UK.
Boori needed a revitalised brand identity which would help them to rationalise their product and marketing operations globally. They also needed to increase reach and build brand awareness, ensuring growth in market share across three main sales regions – Australia, China and the UK.
Our role involved research across the markets and resulted in the creation and deployment of a new brand, with a new identity and brand platform.
As part of this process, we were also asked to develop a global e-commerce website that would provide Boori with the ability to sell direct to parents globally, whilst providing them with the ability to manage their product portfolios centrally.