Vokèra is a UK domestic and commercial heating brand owned by the Riello Group – part of the United Technologies Corporation (UTC) portfolio.
BeSMART is an easy to use internet enabled, app-controlled thermostat that enables home heating control anywhere, anytime from a smartphone, tablet or pc.
Our brief was to develop a cost-effective, integrated launch campaign that initially targeted Vokera installers through the Vokera Affinity Installer scheme to promote the added-value that BeSMART would provide to enhance their existing Vokera boiler installations.
Uplift incentives for BeSMART installs were directly linked to the rewards already being earned by the Affinity members for boiler installations.
The broader campaign created awareness with the homeowner and the wider installer community, with additional BeSMART incentives on offer to the installer to encourage sign-up to Affinity.
The campaign included identity development, creation of packaging design and literature, website content, video, print, online and social advertising, field sales and event support and trade promotion integration within Affinity.