Siemens

Maintaining market
positioning for
Siemens Security

Siemens

Siemens Security Products are a heritage technology brand specialising in security innovation, recently acquired by Vanderbilt Industries.

Siemens asked us to create a corporate advertising campaign that would communicate their heritage, innovation and depth of range to security partners & distributors, integrators, installers.

The resulting ‘DNA’ creative highlighted new products such Aliro, Vectis iX, magic detectors and their new NGCR Card reader whilst also reassuring the market of their continued focus on the development of world class products in 3 key areas namely Intrusion, Access Control and CCTV.