Our way isn’t one-way


Send, post, broadcast, target, hit.
All a bit one-way isn’t it?


Because when Direct Mail started, that’s all it could do. Go one way.

Not any more.


For a start, your message is only going to be as powerful as your knowledge of your audience is deep, and that’s why we use our data expertise to listen to a market before saying a thing.


It’s knowledge that stops direct mail clichés, misfiring messages and wasted effort. It’s knowledge that shows us the right channel, sparks creative work that resonates, and gets a positive response.


All from what we learn from the market - not a thing from what we tell it.


But when we are sure of our message, when we do know our audience is ready and receptive and keen to know more, then we’ll send, post, target and hit with all the means at our disposal.


Before we start listening again, and gathering the data and the insight that drives every successful campaign.


The kind of thing we do

  • Planning & strategy
  • Project management
  • Full creative service
  • Complete production capability
  • Data sourcing, acquisition and management
  • Campaign implementation and management - UK and Europe
  • Response handling and fulfilment
  • Tracking, measurement, analysis and reporting


Like to know a little more? Please feel free to get in touch for a chat

0208 481 94 60 | info@theblackandwhiteagency.com


© DES Communications Limited 2008. All rights reserved. All trademarks acknowledged