Polaroid UK Limited
The challenge :
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To regain share from Fuji in the Professional Photography “proofing” film sector. And launch a new improved, colour balanced, 690 film to the professional sector.
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Our solution :
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Devising the “Give it a Shot – 100% Proof” campaign rewarding professional photographers with a shot of Jack Daniels for trying the new film. Taking third party list data and using geo-mapping techniques, we identified key Studio Photographers and Studios within the Greater London and Manchester conurbations. Then using a combination of Press Advertising; Field Sales visits; Direct Mail and studio launch events we delivered samples of the new film straight into the hands of Professional Photographers
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