GBC The challenge : GBC wanted to reward key customers and dealers in the highly competitive UK Stationery products market. Our solution : We created "GO FOR THE FINISH" - a motivation, reward and marketing support programme which was launched at a combined golf and motor sport themed event. The invitation piece shown right, was just one element of an integrated programme of communications. How it measured up : Following its success in the UK market, the programme is currently "rolling - out" across Europe.