Understanding prospects and customers, building loyalty

Understanding what influences customer decisions is fundamental to any commercial organization. By codifying and tracking relationships, they can be strengthened and the information gained used to target and integrate campaigns, building strategies for future activity.

Black & White’s Customer Relationship Programmes can also identify areas of weakness, or missed opportunities not evident through other means.
• Customer acquisition and retention programmes
• Sales lead management
• Lead generation programmes
• Loyalty, reward and incentive programmes
• Up-selling/cross-selling techniques
• Activation marketing

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