Just because it’s digital, that doesn’t make it great


Really? A digital agency that doesn’t think that everything digital is, by default, the only answer?


Don’t get us wrong, we love all things digital, we love the control it gives, the speed, the data it captures and the untold creative opportunities it presents. Above all we love the possibilities and the freedom.


But, as we love to remind our clients, that’s no substitute for strategy, integration, relevance, and down to earth, pure marketing discipline.


Because, even when we’ve analysed the minutia of links liked, keywords searched and browsing behaviour followed, it is still the content that counts and the strategy that delivers. That’s what causes the clicks and conversions.


In a world that’s becoming increasingly wired we think that a grounded view counts for a great deal, and it’s probably why the sites we create and the digital communications we deliver work so well.


Because we never forget that whatever route we reach them by, your clients and customers are people, not bits and bytes.


The kind of thing we do

  • Main site & Microsite development
    • Design & build, including web copy writing/advice
    • Bespoke Content Management Systems (CMS)
    • On and off-line database development
    • Domain and hosting services
    • Full e-commerce capability
  • Interactive & Broadcast Media
    • E-mail broadcasting and list management services
    • SMS
    • Mobile marketing
    • Video and CD-ROM 

Like to know a little more? Please feel free to get in touch for a chat

0208 481 94 60 | info@theblackandwhiteagency.com

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