PRODUCT PROMOTION
Saving time for office secretaries

GBC have innovated many binding techniques and ibiClick is just one of those. Black & White were asked to develop a direct promotion targetting office secretaries and office managers/buyers to communicate the benefits of the new entry level ibiClick system.

Designed as a dual purpose on-pack and DM piece the promotional leaflet was designed in a format that revealed the frustration message as the recipient opened it. This relevant messaging combined with humorous imagery delivered a high-impact communication that hit the issues head-on, but then delivered the ideal solution - the product.
 
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