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Providing wholesale support

Black & White were asked to develop a low-cost promotional format that would target resellers of GBC products to create product awareness and drive stocking order through incentives.

Each promotion would be wholesaler branded and encourage the stocking of key product lines. Relevant incentives were linked to each promotion and a common template and identity were established that enabled GBC to make further, fast turnaround additions to this wholesaler support initiative. 

Black & White designed the low-cost approach with clear, simple but relevant messaging; we also recommended the incentives and the incentive structure to deliver one high-impact and consistent look and feel.

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