Showcasing photography and inspiring techniques

Photographers are traditionally inspired by the work of their peers, however they have strong and fixed opinions which means that conventional promotion techniques are not always appropriate to motivate them.

PMAG was specifically developed to showcase the exceptional works of professional photographers and students from around the world. Designed as a high quality 'coffee-table' style brochure PMAG included editorial and feature articles that demonstrated how Polaroid professional (instant) products could be used to achieve quite outstanding creative images, thus providing inspiration and education. CDroms were also produced which featured an interactive slideshow of creative images along with other useful digital tools. 

As part of an overall communication strategy PMAG was mailed to a select database of profesional photographers, with feedback and input encouraged. A brand level communication provided a platform for ongoing informal dialogue and direct promotion

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